SEO Analysis and Strategy
In order to formulate a customized search engine optimization strategy a thorough site analysis and competitor bench marketing is needed. This will facilitate a knowledge base that can determine why a site is not ranking as well as its competitors, and what strategies and tactics should to be implemented to increase search placement.
Site optimization is only relevant in relation to how well your competitors are optimized; highly competitive fields need a more highly competitive focus. Yet, in less competitive online industries, site’s with little optimization rank well.
Ensuring an awareness of competitors strengths and weakness’ will assist in gaining a clear understanding of a sites chances for success in implementing and maintaining a lucrative online strategy.
PPC is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.
Pay Per Click management has evolved, landing pages must now be conversion friendly and well-optimized. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate.
Google Analytics and Measurement
Analytics assessment allows targeting to very specific demographics. Users can define and track conversions, or goals. Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. By using this tool, marketers can determine which ads are performing, and which are not, as well as find unexpected sources of quality visitors.